Don Baker—has helped numerous companies successfully grow revenue streams by expanding their product line and base of operations.
Currently Mr. Baker consults for several companies where his duties include product development and implementation of marketing strategies to increase revenue. His current consulting assignments have taken him recently to China, Thailand and the Philippines to source product and to develop international business relations.
During his career, he has orchestrated several of the most profitable and largest Direct Response hits in recent television history, including the legendary Jerry Springer Too Hot For TV Videos, The Colorized American Eagle Silver Dollar, and The Colorized State Quarters with Map Displays. As head of several innovative and entrepreneurial Direct Marketing companies, Mr. Baker has employed numerous direct marketing channels to build business. At one of these companies, a collectible coin enterprise, Mr. Baker successfully implemented DRTV, Direct Mail, Internet Marketing and Outbound Telemarketing to increase company revenues from a steady 20 million annual to a remarkable 150 million in less than 2 years while building a data base of 2.6 million customers.
Prior to that, Mr. Baker managed the mega- hit Jerry Springer Too Hot Campaign which generated not only a staggering 67 million in sales, but helped turn Jerry Springer into a household celebrity by raising his ratings from 3 to 8 million nightly viewers in less than 5 months. This increase in ratings is testimony to the incredible power of DRTV commercials in building brand recognition while selling goods directly to the consumer.
During Mr. Baker’s early entertainment career he created and managed 7 different fulfillment and distribution centers for international companies like Paramount Pictures, Technicolor, Teleflora and The Franklin Mint. This unique combination of operational abilities and creative marketing abilities combine to make Mr. Baker a successful planner and creator of product marketing campaigns.
With a Journalism degree from University of Oregon, Mr. Baker has used his writing skills for several newspapers and TV scripts, which have been produced for the Fox TV show Wake Rattle and Roll. Don has worked for the long running TV show COPS on two different occasions as Vice President of Direct Marketing.
His first novel, a Beatles inspired mystery called HEY JUDE will be published in December by Odyssey Books.
How we came up with Onion Head Direct as our name
Don Baker, Direct Marketing Expert and Successful Writer, started Onion Head Direct in 2011 because he was tired of hiring internet marketing companies that never paid attention to detail. When he needed a name for his new company, it seemed easy. They would offer marketing services, not promises. It was marketing that wouldn’t make you cry! Onion Head Direct was born!
Don quickly brought together a group of Search Engine Optimization (SEO) Experts and Online Marketing Professionals to come up with the best marketing strategies and ideas to implement for product and services marketing. Onion’s aim is to provide businesses with unique online marketing solutions and inventive services without the costly price. In short…marketing that won’t make you cry.
A Gap To Fill
Business owners create websites to widen their reach, and to extend their visibility to new customers. To do this successfully, they need to add expensive staff across a large number of marketing disciplines. But this comes with a high price. Hiring experienced staff is very expensive and small businesses suffer from this reality. This is the gap we want to fill – Bridging high quality online marketing solutions with Expert Marketing skills at a reasonable price. Marketing that won’t make you cry.
Our Advantage (Personalized Service)
Unlike other Online Marketing Agencies, we take the time to get to know our client before we make the big jump. We believe that there is not ONE STANDARD PROTOCOL to market every business in every industry. The effectiveness of the marketing strategy stems from bringing the best assets of the company up front. We listen; we gather as much information as possible and then build a strategy around it, a strategy exclusive to that specific client.
Onion Head Direct: Marketing That Won’t Make You Cry
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