Don Baker—has helped numerous companies successfully grow revenue streams by expanding their product line and base of operations.
Currently Mr. Baker consults for several companies where his duties include product development and implementation of marketing strategies to increase revenue. His current consulting assignments have taken him recently to China, Thailand and the Philippines to source product and to develop international business relations.
During his career, he has orchestrated several of the most profitable and largest Direct Response hits in recent television history, including the legendary Jerry Springer Too Hot For TV Videos, The Colorized American Eagle Silver Dollar, and The Colorized State Quarters with Map Displays. As head of several innovative and entrepreneurial Direct Marketing companies, Mr. Baker has employed numerous direct marketing channels to build business. At one of these companies, a collectible coin enterprise, Mr. Baker successfully implemented DRTV, Direct Mail, Internet Marketing and Outbound Telemarketing to increase company revenues from a steady 20 million annual to a remarkable 150 million in less than 2 years while building a data base of 2.6 million customers.
Prior to that, Mr. Baker managed the mega-hit Jerry Springer Too Hot Campaign which generated not only a staggering 67 million in sales, but helped turn Jerry Springer into a household celebrity by raising his ratings from 3 to 8 million nightly viewers in less than 5 months. This increase in ratings is testimony to the incredible power of DRTV commercials in building brand recognition while selling goods directly to the consumer.
During Mr. Baker’s early entertainment career he created and managed 7 different fulfillment and distribution centers for international companies like Paramount Pictures, Technicolor, Teleflora and The Franklin Mint. This unique combination of operational abilities and creative marketing abilities combine to make Mr. Baker a successful planner and creator of product marketing campaigns.
With a Journalism degree from University of Oregon, Mr. Baker has used his writing skills for several newspapers and TV scripts, which have been produced for the Fox TV show Wake Rattle and Roll. Don has worked for the long running TV show COPS on two different occasions as Vice President of Direct Marketing.